Discovery Questionnaire

The form will take 15-20 minutes to complete and will provide us with the local community insight we need to prepare your presale social media marketing strategy.

Picklr Discovery Questionnaire

Section 1: PICKLR LOCATION AND CLUB INFORMATION

Complete this before your strategy session with the Coposts team. Takes about 10-15 minutes. Your answers directly shape your presale plan.

Picklr Club Name *

Please enter your location's complete name.

Owner Full Name or If group, person completing the form *

Owner Full Name or If group, person completing the form

First Name

Last Name

Your Email Address *

Picklr Club Address - U.S. *

Picklr Club Address - U.S.

Address Line 1

Address Line 2

City

State

Zip Code

Name of shopping center, mall, building or corporate park? (U.S.) *

(Ex: Covington Park Shopping Center or Smithfield Corporate Park)

Picklr Club Address - Canada & International

Address Line 1

Address Line 2

City

State/Province

Postal Code

Country

Name of shopping center, mall, building, or corporate park? (Canada or Int'l)

(Ex: Covington Park Shopping Center or Smithfield Corporate Park)

How many days until your planned soft opening? *

91-120+ (Extended Full 90-day plan)

85-90 days (Full 90-day plan)

60-84 days (Compressed 60-day plan)

30-59 days (Accelerated 30-day plan)

I don't have a confirmed date yet — build plan for 90 days

Select one.

Picklr Club Phone Number *

Example: 813-555-1212

Picklr Club Corporate Website URL *

Ex: https://thepicklr.com/location/carlsbad-ca/

How many courts does your facility have, and is there a championship court? *

4-6 courts, no championship court

4-6 courts, including 1 championship court

7-10 courts, no championship court

7-10 courts, including 1 championship court

10+ courts, including 1-2 championship courts

OtherOther

Select one.

Section 2: YOUR YOUR TARGET MEMBER MIX

This is the most important section. Your ideal member mix drives your content direction, audience calls-to-action, and every local prospect message in your plan. IMPORTANT: In the 2nd section - Add approximate percentages of your ideal member mix to total 100%. This is the single biggest factor in how we craft your content, which neighborhoods we target, and which B2B businesses opportunities we recommend.

Which best describes your primary target member. The (2) types of people you are trying to fill the most memberships with? *

Competitive players (3.5+ skill rating, league-driven, tournament-focused)

Recreational players (beginners and casual players, new to pickleball)

Seniors and active adults (55+ crowd, midday open play, social focus)

Families (parents and kids, weekend play, birthday parties, youth groups)

Young professionals (after-work, competitive, social)

Military and veteran community (Travis AFB, Fort Liberty, etc.)

Teens to 23 year olds (An emerging fast-growth segment)

Select only two.

% Competitive players (3.5+, league play, tournaments)

% Recreational players (beginners, casual, new)

% Seniors and active adults (55+, midday open play)

% Families (parents, kids, beginners)

% Young professionals (after-work, team events)

% Military / veterans (Large local population)

% Teens to 23 year olds (An emerging fast-growth segment)

Total Percentage Member Mix

Error: Your percentages must total exactly 100% before you can submit.

How would you describe the existing pickleball culture in your market? *

Very active — lots of outdoor players, competitive leagues, local competitors, and pickleball groups exist

Moderate — some outdoor courts, small local indoor facilities, and casual players

Emerging — pickleball is growing, local outdoor courts, but most residents have never played

Mixed — strong in certain neighborhoods or demographics but largely untapped elsewhere

OtherOther

Select one.

Your Local Market

The more specific you are here, the more your plan sounds like it was written by someone who actually lives in your community.

Which neighborhoods or communities are within 15 minutes of your facility? *

List any you know. Include subdivisions, master-planned communities, apartment communities, or nearby city names where you may pull members from.

Are there any major employers, military bases, or corporate parks near your facility? *

Universities or community college

Large hospital or healthcare campus

Corporate office park or tech corridor

Military base (Active duty and family community)

Government or municipal employer

Major manufacturing or distribution center

None of the above / primarily residential market

OtherOther

Select all that apply.

What are the main outdoor pickleball options in your market right now? *

Public outdoor courts — free, first-come-first-served, no reservations

HOA or private community courts — residents only, limited access

Gym or recreation center courts — add-on to a membership, not dedicated

Very few or no outdoor options — pickleball is underserved in this market

OtherOther

Select all that apply.

Are there any existing, or coming soon, indoor pickleball competitors in your market? *

No — we are the first dedicated indoor pickleball facility in the market

Yes — 1 competitor, smaller facility (fewer courts, less amenities than us)

Yes — 1 competitor, comparable size and amenities

Yes — 2 or more competitors in the market

OtherOther

Select one and add details if needed. Note: If competitors exist, briefly name them and their court count in the open line below. This helps us build your competitive angle accurately.

What local landmarks, parks, or high-traffic areas are within 10 minutes of your facility? *

Major regional park or trail system

Public outdoor pickleball or tennis courts

Shopping mall or major retail center

Community recreation center or YMCA

College or university campus

Military base / gate area

Popular restaurant or entertainment district

Waterfront, lake, or golf course

OtherOther

Check all that apply.

YOUR ON CAMERA COMMITMENT

Be honest here. Your plan is calibrated to your actual commitment level — not what sounds good. There is no wrong answer, just different plan designs.

How comfortable are you (or a team member) filming yourself on camera? *

Very comfortable — I will be on camera every day, no problem

Comfortable — I can do it daily but need clear direction on what to say

Comfortable - We do not have anyone to film near the club consistently

Somewhat comfortable — I can do 4-5 videos per week consistently

Not comfortable — I need someone else to be the on-camera face (staff, co-owner, coach)

Select one.

How much time can you (or a team member) realistically commit to filming and local outreach each day? *

30+ minutes daily — I am all in

15-30 minutes daily — I can do daily videos and some outreach

10-15 minutes daily — short daily video, minimal outreach

Less than 10 minutes daily — I need Coposts to carry most of the load with brand posts

OtherOther

Select one. Be honest — your plan is built around this answer.

Do you have a coach, staff member, or local pickleball personality who can appear on camera with you? *

Yes — a co-owner, club manager, or family member will share on-camera duties

Yes — a staff member is already hired and ready to film

Yes — I know a local pickleball player or community figure who would participate

No — I am the only person available to be on camera right now

Select one.

YOUR PROGRAMMING AND OFFERINGS

What you actually offer shapes what we promise and promote. We only put things in the plan you can actually deliver.

Which of the following will you have ready at opening or within the first 30 days? *

Open play (drop-in, no reservation required)

Court reservations (members can book in advance)

Beginner clinics and intro programs

Intermediate and advanced competitive programming

Leagues (recreational and/or competitive)

Tournaments or weekend tournaments

Private lessons with a certified coach

Youth programming or junior leagues

Corporate group events and team outings

Birthday parties and private event rentals

Pro shop (paddles, gear, merchandise)

Grab-and-go food and beverage

AI-powered coaching technology

Select all that apply. Do not check things you are not confident will be ready.

How do you want us to describe your Founding Membership pricing in content? *

Lowest price we will ever offer — locked in for life of active membership

Significant discount off standard monthly rate — locked in as long as membership is active

Founding rate includes perks and benefits not available to standard members

I will brief Coposts separately on the messaging to use

All of the above.

Select one. We never reveal specific prices in social content, but we need to know your preferred messaging.

LOGISTICS AND COORDINATION

Coposts will provide a daily schedule and video recommendations for your presale plan.

How frequently can you (or a team member) submit authentic videos to Coposts? *

I will submit videos every morning before 10 AM

I will submit videos same-day, usually by midday

I will batch submit several videos at once 2-3 times per week

I will try to submit consistently, but I am currently the only person available.

Select one only. Note: The more consistently you submit, the more consistently we post. Daily posting impacts your momentum.

WHAT HAPPENS NEXT?

It's time to put your social media profiles to work and share your Picklr with the local community!

Once you submit this questionnaire, the Coposts strategy team will:

Research your specific Picklr location using local intelligence tools

Build your custom 30, 60, or 90-day presale plan day by day, calibrated to your target member mix and your on-camera commitment

Confirm & research all local community details and market conditions before publishing anything

Deliver your completed strategy plan within 3-5 business days of your questionnaire submission

Require franchisee's to create and register all your Picklr club social profiles (TikTok, YouTube Channel, LinkedIn company profile)

Schedule a meeting to review your social media strategy plan with Coposts

If you are human, leave this field blank.